Newsletters with punch
Newsletters are targeted public relations. I write them in a journalistic style -- which makes them effective and convincing.
Copywriting for newsletter sent to players at Dover Downs Slots in Delaware.
Sample Copy:
Eddie Walton wins $13,502 in nickels!
Eddie Walton of Delaware likes the Great White Shark machines at Dover Downs Slots. And on December 12, he took a big bite out of one of them. Five sharks landed on the pay line, so Eddie hit the jackpot for 270,000 nickels.
"Bring them to me in a wheelbarrow," Eddie told our slot attendant.
Our Great White Shark nickel machines allow you to choose the size of your bet. Eddie had 8,000 credits in the machine, and decided to place the maximum bet -- 243 nickels, or $12.15 -- four times to see what would happen. On the very first spin with the maximum bet, he hit the jackpot.
"That was luck," he says.
Eddie has visiting Dover Downs Slots several times a week since we opened, and this was his first big jackpot. "I like the fun of slot playing, I love the food, and I'm friendly with many of the employees I've met there," he says.
And what did he do with the jackpot? "I paid off my wife's car, paid some of my son's car loan, put money in my kids' savings, put money in my savings, bought Christmas presents and took another $500 to Dover Downs Slots and had fun," Eddie says.
Factiva Partner Newsletter
Research, copywriting and design supervision for this newsletter serving Factiva's channel partners.
Sample copy:
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