Motivating direct mail

Direct mail has been tested, tested, tested. There's no point reinventing the wheel -- I use the techniques that work.

Factiva Public Figures & Associates

Concept development, copywriting and design supervision for direct mail post card sent to an international audience.

Sample copy:

Are these people political figures?
Are they agents of political figures?
Factiva unravels webs of connections.

In the fight against money laundering, illicit payments and other illegal activity, you need detailed, up-to-date information. Factiva Public Figures & Associates identifies more than 250,000 political figures and power brokers worldwide -- quickly alerting you to individuals who may require enhanced scrutiny.

Personal profiles include:

  • Full name
  • Name spelling variations
  • Aliases
  • Blood relatives
  • Relatives by marriage
  • Friends
  • Business associates
  • Legal advisors and agents
  • Employees and colleagues
  • Date and place of birth
  • Country of residence
  • Citizenship
  • Occupation and other roles

For a personal demonstration, contact Factiva

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Apex Mortgage

Concept development and copywriting for a series of four post cards. Assignment from SFI, Wayne, Pa.

Sample copy:

If Joe had called Apex, he wouldn't still be waiting for his loan.

Apex Mortgage offers conditional loan approval in 24 hours and closing in 2 to 3 weeks.

Apex offers great service and fast loan processing!

  • Conditional loan approval in 24 hours
  • Settlement in 2 - 3 weeks
  • We do all the processing, so we move fast
Commercial Loans -- It's All We Do!
  • Loans from $25,000 - $400,000
  • All types of commercial real estate considered
  • No EPA reports needed
  • NIV and credit programs A - C
Call today for details!

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