Business to business brochures
Business is about making money. I tell your business customers how your products and services will make them prosperous.
Philadelphia Daily News
Concept and copywriting for media kit folder, brochure and four inserts. Assignment from Wilcha Design, Philadephia.
Sample copy:
Want action?
Action for the people means action for you
The Philadelphia Daily News owns Philadelphia.
We cover the town like a muggy heat wave during a power failure, penetrating every corner, forcing everyone to open their windows. We report on the action and inaction of city officials. Trends on the social and entertainment scenes. The local impact of national events. Then we find out who let the air conditioning die.
We are a news organization with a passion for Philadelphia. We are on an unending crusade to improve the quality of life for everyone who lives, works, plays and visits here.
"So," sez you, Mr. or Ms. Potential Advertiser, "what's in it for me?"
The answer: Readers who care about the Philadelphia Daily News. Readers who shell out 60 cents every day -- one of the highest daily newspaper prices in the country -- to find out what we have to say. Readers who are primed for your advertising message.
Global Knowledge
Brochure for Knowledge Pathways, a Global Knowledge software application.
Sample copy:
You're spending a bundle on that new enterprise application. With Global Knowledge, your employees will know how to use it.
Leaner, sharper, more efficient operations -- that's the promise of enterprise-wide applications. But no matter how slick the software, no matter how tightly integrated its components, the fulfillment of the promise depends on people.
Your people.
Deploying an enterprise-wide application is not an exercise in systems integration -- code and databases working together ever so perfectly. An enterprise-wide application is for people -- your people -- to use. And if your people have difficulty learning the new application, it may be a long time before you see those leaner, sharper and more efficient operations.
To make sure your enterprise application delivers the results you anticipate, you need an effective way to teach your employees how to use it. You need Knowledge Products from Global Knowledge.
Enterprise applications succeed or fail on training
When embarking on an enterprise application initiative, many companies seriously underestimate the training needs of their employees. Untrained end users often ignore, misuse or under-utilize new technology.
For example, untrained users can take four times longer than trained users to become proficient at new applications. And untrained users require up to six times more support than trained users.
The success of your enterprise application initiative absolutely depends on employees learning how to use the software quickly. And that depends on effective training.
