Driftwood RV Center Radio Spots
Creating a scene in the listener's imagination -- that's the power of radio.
Driftwood RV Centers
Concept and copywriting for five-spot radio campaign, which won an Award of Distinction from The Communicator, a national competition. Assignment from ProMedia Group, Cape May Court House, N.J.
Sample copy:
:60 SECOND RADIO
SFX: ROAD SOUNDS
WOMAN: OK, KIDS, LET'S WRITE THESE POST CARDS TO GRANDMOM. WHAT DO YOU WANT TO TELL HER?
GIRL: WE SAW DOLPHINS!
BOY: THERE WERE LOTS OF KIDS AT THE CAMPGROUND! WE WENT SWIMMING!
MAN: HONEY, DO WE HAVE ANYTHING TO DRINK?
WOMAN: THERE'S SODA IN THE REFRIGERATOR. DO YOU WANT ONE?
GIRL: LOOK! ICE CREAM! LET'S STOP FOR ICE CREAM!
BOY: AND THERE'S MINIGOLF!
MAN: OK, WE'LL GET ICE CREAM.
KIDS: YAY!
MAN: HONEY, I GOTTA ADMIT -- I LIKE TRAVELING IN AN RV. IT'S NICE TO GO WHERE WE WANT, WHEN WE WANT.
WOMAN: I'M GLAD YOU WANTED TO GO TO DRIFTWOOD RV CENTER FOR A MOTOR HOME. THEY HAD SO MANY TO CHOOSE FROM. THIS ONE IS REALLY COMFORTABLE.
MAN: WELL, DRIFTWOOD RV CENTER IS THE BEST PLACE AROUND FOR A MOTOR HOME. IT WASN'T A HARD DECISION -- BUT I'LL TAKE CREDIT FOR IT ANYWAY.
ANNOUNCER: EASY, FRIENDLY TRAVEL STARTS HERE -- AT DRIFTWOOD RV CENTERS. ON THE BLACK HORSE PIKE OUTSIDE OF ATLANTIC CITY, AND ON ROUTE 9 OUTSIDE OF SEA ISLE. CALL 888-350-4678.
