Global Knowledge direct mail

Copywriting for this direct mail piece inviting potential customers to a trade show booth.

Direct mail piece designed to introduce an upgraded software product and attract people to the company's booth at an upcoming trade show.

Sample copy:

Organize your training material into a web-based learning system with Knowledge Pathways

Superior content management for training programs

• Organize existing content
• Assess user skill
• Deliver personalized training
• Evaluate results

Knowledge Pathways, developed by one of the largest and most respected IT training providers in the world, Global Knowledge, enables you to provide consistent, web-based training to users worldwide. The new Version 3 offers an enhanced user interface and more powerful design tools.

• Create content. Your own subject matter experts structure the material to be learned, quickly and easily. Desktop productivity titles for teaching Microsoft Office and other applications are available.

• Deliver personalized training. The software tests a user's knowledge, then tailors a curriculum to his or her needs. Post-training assessment evaluates comprehension.

• Track employees progress. You can design "learning paths," with selected courseware, for individuals or groups. Knowledge Pathways manages enrollment and creates progress reports.

With Knowledge Pathways, you can build a customized, interactive learning system that rivals classroom training quality, at a much-reduced cost. Personalized learning means employees retain the information, which enhances their productivity -- and your company's success.

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