Dover Downs Slots
Copywriting for direct mail promotion designed to attract customers to Dover Downs Slots over three months.
Mailer promoting three-month casino sweepstakes, along with flyers and signage.
Sample copy:
Capital Destinations Sweepstakes
Cruise the sunny Caribbean!
Glide by Alaska's glaciers!
Hula through lush Hawaii!
Here's your chance for a great getaway. Dover Downs Slots invites you to enter the Capital Destinations Sweepstakes, from November 1, 1999 to January 31, 2000. We're giving away three great vacations plus cash, and each prize is valued at $10,000.
In November, enter to win a cruise to the Southern Capitals of the Caribbean.You'll sail away on the Royal Caribbean's megaship, Monarch of the Seas, enjoying all your meals and entertainment aboard the ship. The drawing is Tuesday, December 7, 1999.
During the month of December, enter to win a cruise to the grandeur of Alaska. You'll stay in an outside stateroom aboard a Princess Line ship for the Northbound Voyage of the Glaciers.Of course, all your meals and entertainment are included.The drawing for this prize is Tuesday, January 4, 2000.
Finally, in January you can enter to win a dream vacation to the lovely, tropical Hawaiian islands.Your vacation includes all inter-island flights, deluxe accommodations, breakfasts and dinners, tours and helicopter flightseeing, cocktail receptions and more.The drawing is Tuesday, February 1, 2000.
