AT&T Executive Education Brochure
The first draft of copy for this eight-page brochure was accepted by the client with no changes.
AT&T Center for Executive Education
Business Success Through Information Technology
Brochure for a program in which AT&T invited CEOs of its biggest customers to hear nationally recognized experts on issues facing business leaders. AT&T accepted my first draft of the brochure with no changes.
Sample copy:
How long would it take your organization to respond to a great idea?
You probably think you have your hands full with all the technological changes sweeping the marketplace. But there's something else approaching, another profound change which will rock every business to its core: People want to work differently.
In many ways, this is exactly what you need. The true value of new information technology is not in using it to do what you already do, only faster, but in using it for new purposes. This means your people will have to be innovative thinkers.
At the Business Success Through Information Technology seminar, you'll learn how to create an environment that fosters the creativity your business will need. You'll learn how to bring about changes in your organization's mind set, so that you can take full advantage of what the new technologies have to offer.
Giving employees access to information -- which you must do if you want to move quickly -- means empowering them. Empowering employees means you need to manage them differently.
The speakers will discuss how to insure your organization's participation in the new technology and applications. Where standards, quality, values and passion fit into your organization. The new meaning of leadership.
After you've attended this seminar, you may decide to abandon a lot of old management theories. Technology has changed. Work has changed. People's motivations have changed.
Attending AT&T's Business Success Through Information Technology seminar is one of the most valuable things you can do for yourself and your company. Because when you're finished, you'll understand how building a productive computer and communications network leads to building a productive organization as well.
