Writing with
clarity, depth and emotion
Every person, product and service has a story. I tell yours in a way that gets results.
How do I do it? I put my journalism background to work. My writing is based on thorough research, clearly stated benefits, specific description and colorful anecdotes.Writing for the web demands clear structure and concise copy -- see my Secrets of Web Writing.
Specialties
- Magazine writing
- On-target creative concepts
- Technical information-made-easy
- Large-scale research and writing projects
- Stories to bring tears to your eyes
Project Experience
- Midi, multimedia scripts for web-based training
- S.J. Fenwick Architects, website and newsletter
- ArtBeat Magazine, feature articles
- Atlantic City Weekly, feature articles.
- Rosenthal Realty, complete advertising and PR program
- Factiva (Dow Jones/Reuters), white paper, e-mail newsletters, product promotional material
- Parker and Partners, brochure and ad copy
- Global Knowledge, direct mail,brochures, e-mail marketing, web content
- Philadelphia Daily News, media kit
- AT&T, business-to-business brochures, fact sheets
- Morgan Stanley Dean Witter, web site brochure
- Dover Downs Slots, newsletter, direct mail, collateral
- Aspen Reynolds, web content for construction manager
- Atlantic City Convention & Visitor Authority, press releases
- Harrah's Entertainment, employee newsletter
- Hilton Garden Inn Philadelphia, sales kit
- Titanic Experience, exhibit display materials
- ProMedia Group, ad, TV and radio copy
- Sheraton Atlantic City, speechwriting
- Caesars Casino Hotel, customer newsletter, brochures
- Showboat Casino, employee newsletters and programs
- Miss America Pageant, volunteer newsletter
- Atlantic Community College, ads and annual report
- Atlantic City Magazine, magazine articles
- New Jersey Monthly, magazine articles
Plus copy for many other web sites, brochures, mailers and newsletters.
Sorry, no vacation on this site, but plenty of writing samples! Just click on the type of writing you need at far left.
One Day in September
A memoir of September 11, 2001
